How it works
A question is asked, the answer is kept, a number comes out.
Every step in between is written down, because a number nobody can trace is a number nobody should trust.
Seven steps
From the moment a prompt is written to the moment it appears on a chart.
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1
Prompt
A question written the way your customer asks it. Asked word for word; never turned into a keyword.
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2
Schedule
Every prompt is asked of every assistant you chose, as often as you chose. The schedule is set per project.
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3
Collection
The answer is read from the assistant's own interface and kept as it came — the text, the sources, the searches the assistant ran behind it.
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4
Cleaning
Interface residue is stripped and source labels are blanked. The text that gets counted is the text a person saw; nothing else.
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5
Counting
Your brand and your competitors are counted by regular expressions: how many times, in what order, whether among the sources. Deterministic; count twice, get the same answer.
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6
Interpretation
A language model says only what cannot be counted: how the answer regards your brand, and which names in it are really brands.
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7
Roll-up and screen
Every day, for every assistant, six metrics are rolled up. The charts read those totals and never touch a raw answer.
What the regex counts, what the model says
Counted
- Mention count
- Order of mention
- Citations
- Share of voice
- Visibility
Interpreted
- Sentiment, and the sentences behind it
- Arbitration of ambiguous names
- Suggestions of brands you are not tracking
The reason for keeping them apart is simple: a number has to be questionable. When we say "your brand appeared three times", we show the three places. A model saying "three, I think" is not a measurement.
Six metrics
The product's own definitions, word for word.
Visibility
The share of finished runs in which your brand was mentioned at least once, calculated as visible runs divided by all finished runs.
Sentiment
The average tone of the answers that actually mention your brand, where positive counts as 100, mixed as 60, neutral as 50 and negative as 0; runs without a mention are left out instead of being counted as neutral.
Mention density
How often you are named per answer: total mentions in the period divided by total answers. Visibility measures whether you are named, this measures how often; 1.2× means an answer names you 1.2 times on average.
Share of voice
Your brand mentions divided by all brand and competitor mentions together, showing how much of the conversation belongs to you.
Average position
The average place your brand takes in the order brands are named in an answer, counted only in the runs where your brand could actually be ranked.
Citations
How many times your domain is cited among the sources answers rest on. It counts citations rather than answers: being cited five times in one answer is not the same result as being cited once in five.
The anatomy of an answer
This is how every answer reads in the panel.
Green fill: your brand. The number itself; hover to see the name.
Each competitor in its own colour. The order is the order of first mention.
A site the assistant cited. Not a mention but a citation; counted separately.
A dotted underline. The sentence that explains the score; green for, red against.
Screens
Overview
Six metrics, broken down by assistant, visibility over time, share of voice and the most cited sources.
Prompt detail
One question's latest answer from every assistant, marked up, beside its past answers.
Competitors
Who was mentioned how often, who leads, who wins which question.
Sources
The sites the assistants read about your market — your publishing plan.
Reports
A drag-and-drop report builder with branded PDF output.
Alerts
An email when visibility drops; a digest every Monday.
The data is yours
Every table downloads as CSV. Reports become PDFs. No number lives only on a screen.
Don't wait for the next answer.
Enter your brand, your competitors and twelve questions. The first answers start arriving within minutes.